WHY SHOULD WE CLEANSE AND TONE?
Cleansing and toning are one of the least expensive, yet most effective ways of maintaining healthy, vibrant skin.
Cleansing is the building block of a healthy skincare regime. Cleansing the skin morning and night removes excess oil and impurities from your skin and helps improve its health and radiance it also helps prepare your skin for the other steps in your skincare program.
Toning is an important second step that completes the cleansing process, yet many people choose to leave this step out. Toning should be considered an important part of the cleansing process as it will remove any remaining bits of oil, dirt and debris left behind by the cleanser.
More importantly, toner will help soothe, nourish and hydrate the skin while restoring its delicate pH balance.
WHY SHOULD WE EXFOLIATE?
As we age, the process of cell regeneration slows down, meaning that the body is slower to shed skin cells and generate new ones. When old skin cells start to pile up on the surface of the skin, it can leave skin looking dull, rough, and dry and can result in excess oil and clogged pores, leading to blemishes and acne.
Proper exfoliation removes the barrier of dead skin cells clogging the skin and uncovers fresh new cells below. This opens the way for moisturising products to penetrate more deeply into the skin, which makes them more effective.
WHY SHOULD WE MOISTURISE?
There are many good reasons to use a facial moisturiser. Keeping skin hydrated is an important step toward keeping it healthy.
Facial moisturisers can enhance the functioning of the stratum corneum, the uppermost layer of skin. Applying a moisturiser to your face can increase the moisture level and prevent the skin from drying.
Applying moisturiser daily not only makes the surface look healthy it seals and protects what is beneath it.
WHY USE A SEPARATE PRODUCT FOR THE EYE AREA?
The skin around the eye area is extremely delicate and should be respected as such.
Using an eye serum or crème can potentially make a big difference in the appearance of fine lines. The skin around our eyes is about 80 percent thinner than the skin on the rest of our body.
The eye area is often one of the first to show the first signs of ageing. Eye cream or eye serum is specifically formulated for the eye area.
Moisturisers are too heavy for this area, this is definitely when less is more.
WHAT IS THE DIFFERENCE BETWEEN ARGAN OIL AND ROSEHIP OIL
Argan Oil and Rosehip Oil are similar, they are both dry oils, non-greasy with moisturising and anti-aging properties.
Our Argan Oil is unscented and golden, while Rose Hip Oil has a light, but pungent odor, and is a deep red colour, indicative of its high levels of carotenoids. They are both moisturising and anti-aging.
Argan Oil has high levels of oleic acid (omega 9) that helps to deliver nourishment deep into the layer of the skin, and is ideal for hair.
Rosehip Oil contains all-trans retinoic acid, a natural retinoid, that rejuvenates skin and reverses sun damage, scars and fine lines. It also has high levels of nourishing, anti-inflammatory alpha-linoleic acid (omega-3) and linoleic acid (omega 6).
WHAT ARE THE BENEFITS OF USING A SERUM?
The biggest difference between a serum and a cream is what the formulation doesn’t include.
Serums leave out occlusive, or airtight, moisturising ingredients.
Most serums are water based, eliminating oils altogether.
Serums are a high concentration of active ingredients, containing the most potent dose of anti-ageing ingredients.
Serums are made of very small molecules, so the skin absorbs them quickly and deeply. Serums have a non-greasy finish and are suitable for most skin types.